Keyword optimizing your site is also a part of the SEO technique, though much less important than incoming links. The best strategies to go about making use of the right keywords is by using the free keyword tools provided by all the search engines. These free keyword tools show you just what individuals are searching for on the net. Check out the words that refer to the business and utilize these words on your website. If you’re just starting out, choose really detailed keywords and not the highly-searched and extremely competitive ones. It is estimated that about 60% of queries online include 2 to 3 keywords so try to stick with phrases that meet that. Be sure you use your keyword phrases in important places on your website like titles, headings, sub-headings, etc.
The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.
The biggest overlooked search engine optimization Factor is getting targeted backlinks to your site. What if all your backlinks were directed to a keyword, instead of someone’s site url?
search engine news Network with other websites owners/blog owners – Write down an ideal list of the 10 websites you would love to get a link from. Once you have that list try and network and build relationships with the website owners. Overtime they may decide to link to you and this may really help improve your search engine rankings.
Let’s say I type in the words “dog obedience” into Yahoo. Yahoo then takes these keywords and searches through its own unique database of indexed websites to find matches. To add to and update their databases, search engines have programs called “spiders” that crawl through pages on the Internet looking for pages and sites to index. However, they do NOT locate sites on their own. They find sites if someone has purposely entered a website into a search engine’s “Add URL” form. They are also able to find a website if another site in its database has links to it.
Acquire links back to your site that do not have the ‘nofollow’ attribute. Any link with this attribute indicates to the search engine robots which spider these sites that the landing page may not be approved by the web site listing this link. The link will not contribute to the link popularity or the search engine ranking of your site. The link is not completely worthless. You can still manage traffic through this link.
Read, Read, Read. As Google and other search engines keep changing their algorithms from time to time, you’ll have to keep yourself up to date and know all the latest things about SEO to practice it well. Reading is the only way out. Download some books on SEO, take the feed for some of the blogs, regularly read the online magazines and go to the SEO news sites and other similar SEO related sites and stay in touch with them.
Social Bookmarking: Social Bookmarking is one of the best ways to gain a lot of traffic. Submit your well-written, keyword rich & informative content to social bookmarking sites & ping it. It generates instant links.