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North American Case Research Association
Global Leaders in Business Case Research

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Conference Tracks

2022 Track Chairs and Descriptions

Track Chairs

Track Descriptions

Accounting, Finance and Economics

The round-table discussions in our friendly and supportive track welcome cases in all areas of finance, accounting and economics dealing with decision dilemmas in companies or non-profit organizations in any country around the globe. Preference will be given to decision-focused cases based on primary sources (interviews and field visits). We will also consider decision-focused cases based on secondary sources, e.g. legal proceedings, SEC filings, conference calls, annual reports, etc. Although cases may be disguised, they must be based on real events and real people in real organizations. In finance, we typically have cases in corporate finance, for example, mergers and acquisitions, dividend and financial policy, initial public offerings, leasing, hybrid financing, real options, bankruptcy, working capital management, also corporate governance and corporate social responsibility. We also discuss investment cases, including corporate investment, efficient markets and excess returns, and international finance. Another area is banking and wealth management (personal finance) cases, involving bank mergers, personal wealth management, capital requirements and capital markets. Accounting cases include financial and managerial accounting, corporate and personal tax issues, ethics and fraud and social responsibility. Economics cases tend to focus more on macro issues in the domestic and international economies. Cases discussed concern large and small businesses, investment funds, including corporate investments, pension funds, mutual funds, etc., commercial and investment banks, personal finance issues and general economic issues.

Cases Written in Chinese Language

The track invites all the cases written in Chinese that present contemporary management topics in China and international context. Issues from all areas are welcome: business innovation, e-commerce, investment, human resource, sustainable development, green economy, marketing, operation strategy, etc.


Cases Written in French

Ce track rassemble toutes les études de cas rédigées en français, qui traitent de problématiques actuelles auxquelles sont confrontés les managers d’entreprises ou plus largement d’organisations dans un cadre national ou international.
Les sujets issus de disciplines très diverses : marketing/communication, finance, ressources humaines, entrepreneuriat, stratégie, … contribuent ainsi à la richesse des échanges lors de la conférence.

This track gathers all the case studies written in French, dealing with contemporary topics that company managers and national/international organizations have to cope with. Issues from many subjects (marketing/communication, finance, human resources, entrepreneurship, strategy) lead to fruitful exchanges during the conference.

Cases Written in Russian

The Central Asian and post-Soviet countries represent transitional economies with wide-ranging historical, cultural, and political undercurrents. This implies the formation of unique business environment, which results in unconventional business cases that reflect strategic dilemmas, organizational models, and decision-making processes that could be faced by practitioners in emerging markets. Authors and researchers from all social science fields with a clear business case are invited to submit to this track. The exchange of knowledge and expertise from a diverse pool of regions, backgrounds, and economic structures will enable synergy, multidisciplinary cooperation and capacity building and will greatly enhance the NACRA conference.

Основной целью русского трека NACRA является продвижение case movement- а именно разработки и публикаций кейсов на русском языке. Страны Центральной Азии и постсоветского региона представляют собой уникальное бизнес-пространство, ассоциированное с разнообразными историческими, политическими и культурными аспектами. Это способствует формированию специфических подходов игроками рынка при стратегическом анализе, принятии решений и создании новых организационных моделей. Мы приглашаем авторов и исследователей со всех сфер социальных наук подать заявку на данный трек. Обмен знаниями и опытом учёных из разных регионов и экономических строев подразумевает мультидисциплинарное сотрудничество, синергию и развитие навыков. Мы верим, что данный трек привнесёт значимый вклад в конференцию NACRA-2021.

Cases Written in Spanish

El track de casos en español tiene como particularidad principal su enfoque multidisciplinar. A diferencia de la mayoría de los otros tracks, que están centrados en las divisiones empresariales o en las funciones gerenciales, el track de casos en español recibe casos de todas las áreas (marketing, estrategia, recursos humanos, economía, finanzas, sistemas de información….). La retroalimentación es, a su vez, multidisciplinar dado que los profesores que componen el track proceden de cualquier de las disciplinas citadas. Ello convierte a este track es un excelente banco de pruebas porque permite reproducir la enorme variedad de experiencias académicas y profesionales que pueden encontrarse en el aula y así ayudar a completar los casos propuestos con una visión más allá de la propia área.

The main characteristic of the Spanish track is its multidisciplinary nature. In contrast to the majority of other tracks which are focused on a business area or functional division, the Spanish track receives cases from all the areas (marketing, business strategy, human resources, economy, finance, information technology,…). The feedback is also multidisciplinary, because the professors in this track come from each of the aforementioned disciplines. The result is that this track fosters an excellent environment as it provides experience of an enormous variety of academic and professional backgrounds that help authors to approach proposed cases with a wider vision than the area itself.

Corporate Governance and Ethics

Recent corporate scandals and ethical lapses have prompted a renewed interest in the subject of corporate governance and ethics. We welcome you to submit your decision-oriented case that deal with the following and other corporate governance and ethics topics.

  • Content, process, structure embedded in corporate governance and ethics decisions and issues;
  • Corporate and/ or individual behavior in leadership or managers of organizations;
  • Balancing the interests of various stakeholder groups, including shareholders, partners, suppliers, employees, community, local governments, customers.
  • Issues pertaining to large for-profit organizations, small to medium family businesses, non-profit organizations, NGOs and social enterprises;
  • Cross-cultural dimensions of corporate governance, leadership and ethics;
  • Ethical lapses that pertain to corporate governance.
  • Etc.

You may submit cases developed from primary, secondary, or a combination of both. Note that field-based cases require a completed authorization from your contact.
We look forward to receiving your cases!

Digital Technologies and Operations

This track invites cases in all areas of these two fields:

  • Digital Technologies focuses on transformation technologies (e.g.: artificial intelligence, mobility, cloud, IOT, blockchain, big data) and its impact on today’s organization. We encourage interdisciplinary research related to how digital technologies can improve operational performance in an organization as well.
  • Operations focuses on management of goods and services in an organization. Decision topics include, but are not limited to capacity planning, data analytics, demand forecasting, facility layout, lean systems, logistics, process design, process improvement, project management, quality, supply chain management, purchasing, innovation and scheduling.

Entrepreneurship, Family and Small Business

This track is composed of two research streams. The first research stream is family business. In the family business stream, we welcome cases focusing on the heterogeneity of family businesses, including differences arising from intergenerational intentions, family ownership / management involvement, and family ownership dispersion. Cases involving the professionalization of family businesses, exit strategies, the internationalization of family firms, and copreneurship issues are also welcome. Family business cases that focus on areas such as knowledge transfer, stakeholder management, environmental and sustainability practices, corporate social performance, financial performance, strategic choices, and innovation are also appropriate for this track.

The second research stream centers around entrepreneurship and small business management. In this second stream, we welcome cases that exemplify the role of prior knowledge and social ties in entrepreneurial awareness, entrepreneurial intentions, opportunity recognition, and new venture performance. Cases focused on entrepreneurial failure are particularly welcome. We also encourage submissions of cases analyzing entrepreneurship and small business management by members of minority groups including as military service veterans, women, ethnic minority, and immigrant entrepreneurs. Cases based on the Lean LaunchPad or cases with an emphasis on entrepreneurship and small business management education and teaching strategies are ideally suited for this research stream

Marketing and International Business

The Marketing and International Business track is focused on understanding, acquiring, retaining, and growing customers within domestic and international markets. We welcome cases set in B2B and B2C contexts, exploring the wide range of possible Marketing or International Business learning outcomes. Typical topics include the marketing environment, value creation process, consumer & buyer behavior, product, branding, pricing, channel, and communication strategies & metrics, as well as international market entry, and international product and market portfolio management, among others. Given the rapidly changing technology, media, and consumer contexts, we look forward to receiving quality cases exploring emerging digital and social media marketing topics.

Organizational Behavior and Human Resources Management

There are two research streams for this track. First, cases in this track center themselves in the scholarship of organizational behavior. This includes attitudes and perception, emotions and moods, decision-making, personality, motivation, leadership, conflict management, organizational culture, organizational change, group and team dynamics, communication, negotiations, organizational power and politics, diversity, job satisfaction, and stress management. Second, cases under the umbrella of human resources include topical materials on human resources laws / regulation, human resource planning, recruitment, selection, performance management, compensation, safety and health, employee and union relations, discipline, training, and development. Cases can incorporate legal and ethical dilemmas as these pertain to the fields of organizational behavior or human resources.

Pedagogy: Pushing the case method frontier: Experiences, experiments, critiques and ideas

Unlike NACRA’s other tracks devoted to case authorship and publication, this track is instead focused on engaging researchers in constructive debate concerning crucial challenges to case authorship and pedagogy by leveraging collective experiences, experiential learnings, and even experiments to find answers to these challenges. Articles that are grounded primarily on Reflexive Research, Problem-Solving Instrumentalist Research, Critical Theory, and Participatory Research are invited for submission. Cases are not appropriate for this track. Articles are invited in one of the following forms: expert views, conceptual works, case study research (i.e. Participatory Research, Ethnography, Action Research), and empirical research (Theory Building and/or Theory Testing). See the specific Call for this track here.

Social Impact and Sustainability

Teaching cases that relate to socially and environmentally responsible organizations, including but not limited to, social entrepreneurship, social impact, social business, Corporate Social Responsibility (CSR), non profits organizations, impact investment, micro-finance/micro-credits, social crowdfunding, social innovation, new legal structures, certified B-Corporations, etc. The cases can be related to any functional area (Marketing, Finance, Accounting, HR, Operations, etc.) and to any vertical industry. We also encourage submission from different geographical perspectives as NACRA keeps growing its international presence.

Strategy and Policy

The Strategy and Policy track is focused on understanding how organizations compete and win in today’s global environment. Cases explore how firms can develop, implement and evaluate strategies that allow them to achieve superior firm performance and sustain it over the long run. Typical topics include identifying industry environments, recognizing geo-political shifts that impact the strategic direction of organizations, the identification of resources, capabilities and organization structure, the role of the general manager, identification and evaluation of strategic choices, strategy implementation, assessment of organizational performance, managing growth, dealing with competitive threats, managing corporate strategies and structures, and dealing with rapidly evolving situations and environments. The strategy and policy tracks welcomes cases exploring both for-profit and not-for-profit organizations as well as cases set in all geographies.