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North American Case Research Association
Global Leaders in Business Case Research

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Call for Cases and Proposals

North American Case Research Association (NACRA) 2020 Annual Conference
Hyatt Regency San Antonio Riverwalk, Texas, October 8-10, 2020
Download the NACRA CALL FOR CASES 2020.

June 8, 2020: Proposals for ‘New Views’ Panels, Workshops, and Symposia
June 15, 2020: Submission deadline for Cases and Start-Up Cases, ends at 5pm EDT
July 13, 2020: Decisions to authors; Conference early registration opens
Sept. 1, 2020: Early regular registration deadline (additional conference fee applies after 5pm EDT)
Sept. 14, 2020: Conference hotel rate cut-off date at 5pm EDT

The NACRA Annual Conference is a unique opportunity to engage with other leading case researchers in a small-group format, to receive detailed and constructive feedback about your case, and to participate in presentations from experienced case researchers and educators. Our distinctive roundtable track design provides an excellent professional opportunity to enhance your abilities to develop higher quality participant-centered and discussion-based cases, that would be suitable for publication in numerous refereed journals (such as NACRA’s Case Research Journal), case publishers and distributors, and textbooks. The Annual Conference will also include a collaborative start-up workshop and ‘new views’ topic sessions.

Roundtable tracks: Most cases target typical business school courses and topics, such as finance, strategy, marketing, operations, governance, entrepreneurship, and organizational behavior. Cases that examine other contexts are also welcome if they facilitate participant-centered and discussion-based learning. Roundtable tracks will also be hosted for cases written in Chinese, French, or Spanish. See a list of roundtable tracks and chairs here. Undisguised decision-focused cases based on primary sources (interviews, field visits) are highly preferred. Although cases may be disguised, they must be based on real events and real people in real organizations. Fictional cases are not appropriate for this conference. Cases submitted to the conference may have been previously taught, but must not have been previously published or accepted for publication elsewhere (journals, books, online) before the conference. A submission to the conference includes a case study and associated comprehensive instructor manual. In submitting your case, you are committing to having at least one author attend the NACRA conference and participate in case roundtables during the mornings of both October 9 and October 10. Furthermore, authors who submit multiple cases to different tracks must have a co-author who will also attend the conference. See further submission details and instructions here.

Start-Up Case Workshop: In addition to the roundtable tracks, a workshop for less-developed cases will be hosted on October 8. The workshop is appropriate for newer case authors wishing to learn how to develop effective teaching cases and instructor manuals, as well as experienced authors looking for advice on a new case approach. Start-up cases may deal with any topic in an academic discipline where dynamic classroom discussions would be useful. Although most cases presented at NACRA address business functional areas, case ideas are invited and encouraged from other areas and disciples, including education, law, social work, and healthcare administration and policy. Like start-up businesses, these cases are in an early stage of development, similar to research-in-progress papers or posters at many academic conferences. Whereas a typical completed case is 8-10 pages of single-spaced text plus 5 or more pages of exhibits, a start-up case is no longer than 2 pages, single-spaced. Start-up cases must be original work based on real events, real people, and real organizations, and must not have been previously published or accepted for publication elsewhere (in journals, books, or online). By submitting a two-page start-up case, you are committing to having at least one author attend the NACRA conference and participate in the start-up case workshop. Workshop authors will also be invited to participate in the roundtable tracks. See further submission details and instructions here.

New Views (Panels, Workshops, and Symposia): In addition to roundtable tracks, and the start-up workshop, a set of ‘new views’ topic sessions will be hosted on October 9. Proposals for ‘new views’ session are welcome, and should examine relevant, interesting, and novel case research or teaching topics. New View sessions are an appropriate forum for discussion of issues related to the administration of NACRA and the CRJ, and networking with affiliated organizations.  A broad variety of topics are appropriate for New View sessions including:  writing cases, writing IMs, teaching with cases, reviewing cases,  publishing cases, working with client organizations, strategies for securing client releases, using case research for theory building, testing and writing interdisciplinary cases, advances in case research methodologies, and qualitative analysis tools for case research. See further submission details and instructions here.

San Antonio, Texas: Our conference venue is the only hotel located on the River Walk and overlooking the Alamo. The River Walk is a world-renowned 15-mile urban waterway that is the largest urban ecosystem in the United States. Tucked quietly below street level and only steps from the Alamo, it provides a serene and pleasant way to navigate this dynamic and diverse city, by foot or by barge. The Hyatt Regency includes the #1-rated DASA Spa, a heated rooftop swimming pool and sundeck, and an 18-hole golf course within three miles. The hotel is just 15-minutes from the San Antonio International Airport. For more information about the hotel, please see For more information about visiting San Antonio, please see

Dr. Michael M. Goldman, NACRA Vice President for Programs 2020
University of San Francisco & University of Pretoria,