These cases were in the initial stages of development and consequently
did not go through the same process as did the rest of the cases at the
1998 NACRA case workshop. You may wish to contact the authors directly
to learn if they have developed the cases further.
Wegener Direct Marketing, s.r.o.
Joan Winn, University of Denver
The case focuses on a direct-marketing business in prague that is involved
in strategic positioning and growth for the future. It is designed to illustrate
the complexities of establishing a business in Central Europe where the
business climate is not mature and the market for products and services
is not well defined. The case is intended for graduate courses in international
management, strategic management, or entrepreneurship.
The "We Go - You Go" Bus Co.
Beverly Whelton, Columbia Union College
This case describes six different scenarios faced by middle management
in a connector bus company. Each scenario may be used to discuss the rights
and responsibilities of consumers, employees and management of institutions.
The caselets are intended for use in undergraduate courses management,
HRM, ethics and social responsibility.
The Generic Cure Hospital Management Ethics Committee
Beverly Whelton, Columbia Union College
This case focuses on five ethical issues in a physician owned not-for-profit
hospital, involving patient, employee, and community rights and responsibilities.
The case is intended for use in undergraduate courses in management, ethics
and social responsibility.
Antarctica: 10 Billion Bottles of Beer and Pop on the Wall
Antonio Almeida, Escola Superior de Propaganda e Marketing Pablo Martin
de Holan, McGill University
In this case. Antarctica, one of Brazil's top two beer producers, is
facing increasing competition and a more turbulent and uncertain environment..
Major issues facing management involve distribution, marketing, production
and expansion (international and domestic). The case would be appropriate
for courses in strategic management and international management.
The Enterprise for the Environment (E4E) Kevin Kessler Cullather, George Washington University (Doctoral Student)
This cases focuses on the E4E project, a multi stakeholder dialogue,
convened in 1996. E4E brought together representatives of the public and
private sector with the initial goal of "forging a consensus on systematic
statutory reforms" to US environmental laws. This case would be appropriate
for courses in business ethics and social responsibility and environmental
law.
Management at Nyborg Laundry Machines
Dorthe Dcjbak,
In this case, the domestic sales manager on Nyborg Laundry Machines,
a Danish subsidiary of Electrolux since 1982, contemplates the future of
the company. He reflects on the difficulty of meeting cost reduction requirements
in the past and anticipates future programs. This case could be used in
a strategic management course.
The Gap In Japan
Alex Blanchard
No information available
Compiled by JDH on 5/11/2000