NACRA 2002 Case Summaries

 

Accounting

TRACK CHAIR: Hugh Grove, University of Denver

 

EXAMINING THE TAX IMPLICATIONS OF STOCK OPTIONS AND EMPLOYEE LOANS IN A DOWN MARKET

R.   Loring Carlson, Western New England College

Thomas 1. Vogel, Western New England College

 

JFS HEALTH NETWORK: ACTIVITY-BASED COSTING IN THE MICROBIOLOGY LAB OF A NOT-FOR-PROFIT HOSPITAL

Thomas D. Toileson, Texas Wesleyan University

Woody V. Kageler, AirLogics, Inc.

Kristen L. Taylor, Texas Wesleyan University

 

LOAN PROBLEMS AT CNB

Aundrea Kay Guess, St. Edward’s University

 

PROJECT BURGER STAND

Sherri Anderson, Sonoma State University

Kristen Decker, Sonoma State University

Henry Taylor, Sonoma State University

 

TBRS TECHNOLOGY AND THE WILD ALASKAN SEAFOOD HOUSE: MAKING OPERATING DECISIONS TO ENSURE PROFITABILITY

William R. Ortega, Southwest Missouri State University

 

THE LONE STAR JERSEY CHEESE FACTORY AND CREAMERY: SELECTING AN ENTITY FOR AN ENTREPRENEURIAL VENTURE

Martha Doran, San Diego State University

Nathan Oestreich, San Diego State University

Lena Rodriguez, San Diego State University

 

Business and Society

Track Chair: James E. Fisher, St. Louis University

 

A GIFT FROM THE WEB

Michelle Linton, Wilfrid Laurier University

Tupper Cawsey, Wilfrid Laurier University

 

CITIBANK’S ETHICAL DILEMMA

V.   Simarama Krishnan, Cameron University

Jennifer Barger, Cameron University

 

COFFEE GROUNDS----COMMUNITY VOICE, NOT CORPORATE CHOICE

Max E. Douglas, Indiana State University

Herschel Chait, Indiana State University

Veronica Dougherty, Indiana State University

 

DISPARATE TREATMENT AT SOUTHERN STATE

Robbin Derry, St. Mary’s College

 

HANNAH SULLIVAN

Mary Smith, University of New Hampshire

William Naumes, University of New Hampshire

 

MBA POLYMERS, INC. (A) AND (B)

Armand Gilinsky, Jr., Sonoma State University

Michael S. Reilly, Sonoma State University

 

MCDONALD’ S SCAMMED

William Naumes, University of New Hampshire

Margaret J. Naumes, University of New Hampshire

 

THE OPPORTUNIST

Marie L. Rock, Bentley College

 

TOBACCO: FIDUCIARY OR SOCIAL RESPONSIBILITY

Frederick W. Derrick, Loyola College in Maryland

Raymond M. Jones, Loyola College in Maryland

 

WHEN GRAY WHALES BLUSH

H.   Richard Eisenbeis, University of Southern Colorado

Sue Ranks, University of Southern Colorado

 

WHERE DO YOU DRAW THE LINE?

Robert P. Crowner, Eastern Michigan University

 

Business Policy/Strategic Management/Strategic Planning

Track Chair: Rebecca J. Morris, University of Nebraska at Omaha

 

ASM PACIFIC TECHNOLOGY: ENTERING THE 21st CENTURY

H.K. Tang, Nanyang Technological University

 

AUTOMATED TRADING DESK, INC.

Robert L. Anderson, College of Charleston

Kathleen P. Anderson, ARK, LLC

 

BP AMOCO AND THE CLEAN CITIES PROGRAM

Robert McGlashan, University of Houston — Clear Lake

David Niño, University of Houston — Clear Lake

Bobby Bizzell, University of Houston — Clear Lake

 

BROWN-FORMAN WINE ESTATES

Armand Gilinsky, Sonoma State University

Sally Baack, San Francisco State University

Murray Silverman, San Francisco State University

 

HADCO CORP AND THE CONTRACT ELECTRONICS MANUFACTURING (CEM) INDUSTRY

Michael J. Merenda, University of New Hampshire

 

KMART: THE FALL OF A GIANT

Robert McGlashan, University of Houston — Clear Lake

Bobby Bizzell, University of Houston — Clear Lake

David Niño, University of Houston — Clear Lake

 

MARIO MORINO A-l: THE 1995 DILEMMA AT LEGENT CORPORATION - CONFRONTING ACQUISITION

Marilyn Taylor, University of Missouri at Kansas City

John Altman, Babson College and Ewing Marion Kauffman Foundation

Paul Hentzen, Hentzen Law Firm

 

MARIO MORINO A-2: COMPUTER ASSOCIATES INTERNATIONAL, INC. 1995 -TARGETING LEGENT CORPORATION

Marilyn Taylor, University of Missouri at Kansas City

John Altman, Babson College and Ewing Marion Kauffman Foundation

Paul Hentzen, Hentzen Law Firm

 

NATIONAL PRESTO INDUSTRIES: A CASE EXAMINING THE INTERRELATIONSHIP OF OPERATING STRATEGY, GOVERNANCE PRACTICES, AND FINANCIAL PERFORMANCE

Trish Kelly, Quinnipiac University

Martin Gosman, Quinnipiac University

 

RESENE PAINTS

Stephen Bowden, University of Waikato

 

RESTAURANT BRANDS NEW ZEALAND LTD.

Stephen Bowden, University of Waikato

 

ROCKY MOUNTAIN FIBERBOARD

John Lawrence, University of Idaho

Doug Haines, University of Idaho

Michele O’Neill, University of Idaho

 

STRATEGY, LEADERSHIP AND ONE GLOBALLY DISPERSED TEAM INITIATIVE

Betty Barrett, Massachusetts Institute of Technology

 

THE BATTLE FOR MONTANA

Damien J. Gibson, University of Auckland

Sarah I. Russell, University of Auckland

 

THE FALL OF FLETCHER CHALLENGE

Isabella Davison, University of Auckland

Lori Nielson, University of Auckland

 

THE HORSESHOE CASINO AND HOTEL IN TUNICA, MISSISSIPPI

Barbara Spencer, Mississippi State University

 

THE KANSAS CITY POWER & LIGHT MERGER - WESTERN RESOURCES OR UTILICORP?

Marilyn L. Taylor, University of Missouri at Kansas City

Karyl Leggio, University of Missouri at Kansas City

Lea Jackson, University of Missouri at Kansas City

Eleanor Schwartz, University of Missouri at Kansas City

 

THE PARCEL SERVICE INDUSTRY, 2002: UPS VERSUS FEDEX

Isaac Cohen, San Jose State University

 

THE U.S. ELECTRIC UTILITY INDUSTRY - AN OVERVIEW

Karyl Leggio, University of Missouri at Kansas City

Marilyn Taylor, university of Missouri at Kansas City

 

THE WIREMOLD COMPANY: ENSURING SHAREHOLDER COMMITMENT

Lawrence P. Grasso, Rensselaer Polytechnic Institute

Mario L. Emiliani, Rensselaer Polytechnic Institute

Martha C. Fransson, Rensselaer Polytechnic Institute

Gilbert J. Maffeo, Rensselaer Polytechnic Institute

 

TRILOGY FARM

Diana J. Wong-MingJi, Bowling Green State University

Michelle Lane, Bowling Green State University

 

TROPICAL WASTE DILEMMA: WASTE MANAGEMENT IN PANAMA

Richard G. Linowes, Kogod School of Business, American University

Mollie Brown, University of Washington

 

UNITED AIRLINES: A STRATEGIC PERSPECTIVE

Tim A. Rogers, University of North Dakota

John J. Vitton, University of North Dakota

 

 

Education

Track Chair: Asbjorn Osland, George Fox University

 

A DISSERVICE TO STUDENTS

David W. Rosenthal, Miami University

Brett R. Smith, Miami University

 

AFTER SCHOOL FOR CINDY

Ellen Mayer, Harvard Family Research Project

Flora E. Traub, Harvard Family Research Project

 

DOING THE RIGHT THING: MAKING THE CHOICE BETWEEN ETHICS AND EVALUATIONS

Tern Feldman Barr, Miami University

 

IDEAL FAMILY

Audrey E. Wright, Central Missouri State University

Cheri Heeren, Pettis County Community Partnership

 

LEARNING TECHNOLOGY (A) & (B)

Michael F. Welsh, University of South Carolina

Terry A. Wolfer. University of South Carolina

 

LOVE AND POETRY

Michael F. Welsh, University of South Carolina

Thomas Thompson, University of South Carolina

Katherine Reynolds, University of South Carolina

Mary Grimes, Claflin University

 

REFORMING URBAN EDUCATION:

MANAGING COMPLEX LARGE-SCALE CHANGE

Barry Allen Gold, Pace University

 

THE FIGHTING SIOUX OF THE UNIVERSITY OF NORTH DAKOTA

Jan Zahrly, University of North Dakota

 

THE FIRST YEAR TEACHING REALITY: A PROBLEM-BASED LEARNING APPROACH

Marion Porath, University of British Columbia

Elizabeth Jordan, University of British Columbia

 

THIS WAS THE BEST TEAM!

Patricia Holman, Montana State University-Billings

Tom Hinthorne, Montana State University-Billings

 

Finance/Economics

Track Chair: Jonathan B. Welch, Northeastern University

 

BANK OF CHINA (HONG KONG) LIMITED’S INITIAL PUBLIC OFFERING

Hugh Thomas, Chinese University of Hong Kong

 

COASTAL BANK ONLINE: EXPANSION THROUGH ONLINE FINANCIAL SERVICES

Krishnan Dandapani, Florida International University

Walfried M. Lassar, Florida International University

Sharon S. Lassar, Florida Atlantic University

 

DOT-COMS ON CAMPUS: THE MARKET FOR ONLINE MBA PROGRAMS

Mary Bumgarner, Kennesaw State University

Penelope Prime, Kennesaw State University

 

FANTASTIC EXPORTS PTY. LTD. - A CORPORATE VALUATION CASE

Thomas C. Rohrer, Mt. Eliza Business School

Valentina Tripp, Mt. Eliza Business School

 

FINANCING AN EARLY-STAGE START-UP: THE CASE OF eBAY

Michael E. Solt, San Jose State University

 

HEART, SOUL AND CASH AT THERMO CARDIOSYSTEMS, INC.

Jonathan B. Welch, Northeastern University

 

KPMG CONSULTING’S IPO

Eric W. Hayden, University of Massachusetts Boston

 

MODERN GRAPHICS LIMITED

Charles E. Mossman, University of Manitoba

Trevor Cowie, Efficient Frontiers Inc.

 

VITESSA CASE

Hugh Grove, University of Denver

Tom Cook, University of Denver

 

WINE WORLD ESTATES

Raymond H. Lopez, Pace University

Armand Gilinsky, Sonoma State University

 

 

Hospitality/Tourism

Track Chair: John Patterson, University of Guelph

 

THE DESERT PALMS HOTEL & CASINO

Brian Shedd, University of Nevada, Las Vegas

David L. Corsun, University of Nevada, Las Vegas

 

 

Information Technology Management

Track Chair: Janis Gogan, Bentley College

 

B2B ELECTRONIC COMMERCE AT ERDEM KIMYA

Birsen Karpak, Youngstown State University

C.   Louise Sellaro, Youngstown State University

 

IMITECH, INC.: A CASE FOR PROVIDING CORRECT ENTERPRISE_WIDE INFORMATION

Mary Ann Robbert, Bentley College

Sara Stonner, Bentley College

 

IS THIS PILOT TEST OVER?

Janis L. Gogan, Bentley college

Ashok Rao, Babson College

Ulric J. Gelinas, Bentley College

 

PLANNING FOR SAP R/3 IMPLEMENTATION AT IBM PERSONAL SYSTEMS GROUP

Joyce Elam, Florida International University

Kenneth E. Murphy, Florida International University

Irma Becerra-Fernandez, Florida International University

 

 

International Business/Management

Track Chair: Walter Greene, University of Texas Pan American

 

ALLTRISTA CORPORATION: HOME CANNING IN HUNGARY

Woody D. Richardson, Ball State University

Ray V. Montagno, Ball State University

William L. Skinner, Ball State University

 

BRAKE LIGHTS AT THE BORDER: GOING INTERNATIONAL TWENTY-TWO MILES AWAY

Scott D Roberts, Northern Arizona University

Joe S. Anderson, Northern Arizona University

 

CEZ (THE CZECH POWER UTILITY GENERATION COMPANY) THE CONTROVERSY OVER NUCLEAR POWER GENERATION

Marlene Mints Reed, Samford University

Rochelle Reed Brunson, Alvin Community College

 

CULTURE CLASH IN THE ENGLISH CLASSROOM

Laird D. McLean, University of Minnesota

Gary N. McLean, University of Minnesota

 

IQSOFT LTD HUNGARY: A CASE FOR CHANGE

Christopher M. Scherpereel, Northern Arizona University

 

SOUTHERN STATES CONSTRUCTION

Mary Anne Watson, The University of Tampa

Zaida Martinez, St. Mary’s University

Gregg M. Schoppman, MBA Candidate

 

W.W. GRAINGER, INC.

Walter Greene, University of Texas Pan American

Matthew Dubrule, University of Texas Pan American

Leonard Pavia, University of Texas Pan American

 

YAHOO!

Susanna Monseau, Rider University

Yvette Essounga, Rider University

 

 

Marketing

Track Chair: James W. Camerius, Northern Michigan University

 

BRITISH AIRWAYS’ DILEMMA

Harash J. Sachdev, Eastern Michigan University

H.   Robert Dodge, Eastern Michigan University

Hugh B. McSurely, Eastern Michigan University

 

GROUP CORTELAZZI IN THE CZECH REPUBLIC

Lester A. Neidell, The University of Tulsa

 

LAND ROVER RETAIL CENTRES: A VISION FOR BUILDING BRAND EQUITY

Stewart W. Husted, Lynchburg College

Frank Whitehouse, Lynchburg College

 

MASON-DIXON CAFE

R.   Edward Bashaw, University of Arkansas at Little Rock

James A. Karrh, University of Arkansas at Little Rock

 

PAPER SINGLE SOURCING

Donald E. Saunders, Miami University

 

THE STRATEGIC IMPLICATIONS OF COMPETITION: THE CASE OF A BRAZILIAN TELECOMMUNICATIONS COMPANY

Cynthia W. Cann, University of Scranton

 

TRUESTAR’S NEW VENTURE-SOLUTIONS FOR THE GARAGE (A): DISTRIBUTION AND BRANDING DECISIONS

Lauren Oliver Strach, Andrews University

 

UDDERLY DELICIOUS: GRANJAS DE VENEZULA S.A.. - Part Two: INTERNATIONAL PRODUCTION PLANNING

Susan D. Peters, California State Polytechnic University

Richard P. Green, University of the Incarnate Word

 

WIREMOLD: THE WIRE MANAGEMENT BUSINESS IMPROVING THE NEW PRODUCT DEVELOPMENT PROCESS

Peter J. LaPlaca, Rensselaer Polytechnic Institute

Martha C. Fransson, Rensselaer Polytechnic Institute

Steven M. Maynard, The Wiremold Company

 

 

Not-for-Profit/Health Care

Track Chair: Mike Merenda, University of New Hampshire

 

ALAMANCE REGIONAL MEDICAL CENTER

Betty L. Brewer, North Carolina A&T State University

Chi Anyansi-Archibong, North Carolina A&T State University

Isaiah 0. Ugboro, North Carolina A&T State University

 

CONGRATULATIONS! YOU HAVE BEEN ELECTED THE SOLE COMMISSIONER OF LUMPKIN COUNTY

Kirk C. Heriot, Francis Marion University

Clayton Grant, North Georgia College & State University

 

HARLINGEN WATERWORKS SYSTEM

Walter E. Greene, University of Texas Pan American

John McKenna, University of Texas Pan American

 

THE NORTHERN OHIO LEUKEMIA AND LYMPHOMA SOCIETY: NEW MANAGEMENT FOR A NON-PROFIT

Jonathan E. Smith, John Carroll University

Kathleen M. Hiemstra, John Carroll University

 

RAISING WILLIAMS, ARIZONA: Al’S RAILROAD MUSEUM

Kathryn Savage, Northern Arizona University

Mason Gerety, Northern Arizona University

Chris Schepereel, Northern Arizona University

 

 

Operations Management/Production

Track Chair: Brett Shirley, University of Tampa

 

SERVICE OPERATIONS MANAGEMENT AT KELLY TARLTON’S ANTARCTIC ENCOUNTER AND UNDERWATER WORLD

Diane Ruwhiu, University of Otago

Jodyanne Kirkwood, University of Otago

 

STRUC’IURAL CONCEPTS CORPORATION ENGINEERING DEPARTMENT

Dviktor Anderson, P.E, Structural Concepts Corporation

Jaideep Motwani, Grand Valley State University

Ram Subramanian, Grand Valley State University

 

Organization Behavior/Theory/Human Resources

Track Chair: Minnette Bumpus, Howard University

 

CAN WORK REALLY BE THIS MUCH FUN?

Kathy Gilcrease, Sam Houston State University

Joseph Kavanaugh, Sam Houston State University

 

CARPACIO’S SHOE STORE

Thomas Celli, University of Nevada, Las Vegas

Jill Kruke, University of Nevada, Las Vegas

Cheri A. Young, University of Nevada, Las Vegas

 

DEREK ROSS

Darren Oryniak, Workers Compensation Board

John Melnyk, University of Winnipeg

 

HARRY DOYLE

Thomas L. Wheelen, University of South Florida

 

KERRLE’S LEADERSHIP CHALLENGE: LEADING AN UNPOPULAR CHANGE

Kathleen Gurley, Fayetteville State University

Assad Tavakoli, Fayetteville State University

 

RECRUITING CHALLENGES AT ORGSERVICES CORPORATION

Woody D. Richardson, Ball State University

Brien N. Smith, Ball State University

 

TEAM ONTARIO

Robert J. Ellis, Wilfrid Laurier University

 

THE 3rd EXAM

Clark S. Kincaid, University of Nevada, Las Vegas

 

 

Small Business/Entrepreneurship

Track Chair: Margaret J. Naumes, University of New Hampshire

 

AAA CONSTRUCTION: A FAMILY BUSINESS IN CRISIS

Donald L. Lester, Arkansas State University

 

A DECISION ABOUT RISK IN THE OIL BUSINESS

Gary Clendenen, University of Texas at Tyler

Deb Hulse, University of Texas at Tyler

 

CAN HUBBARD’S CONTINUE AS A SOCIALLY RESPONSIBLE COMPANY?

Jodyanne Kirkwood, University of Otago, New Zealand

Diane Ruwhiu, University of Otago, New Zealand

 

CHLPCO INTERNATIONAL

Thomas C. Leach, University of New England

 

COORGANICS BY THRASH

Marilyn Young, University of Texas at Tyler

 

DWYER & ASSOCIATES: ARCHITECTING SUCCESSION

Bruce A. Costa, University of Montana

Jeffrey P. Shay, University of Montana

Keith Jakob, University of Montana

Chris Webb, University of Montana

 

GREEN RIVER RODMAKERS

Alec Johnson, University of St. Thomas

 

LAMINATED WOOD PRODUCTS

Patricia Holman, Montana State University-Billings

Tom Hinthorne, Montana State University-Billings

 

MARIO MORINO - (B): DILEMMAS OF A NOT-FOR-PROFIT ENTREPRENEUR

John Altman, Babson College and Ewing Marion Kauffman Foundation

Marilyn Taylor, University of Missouri at Kansas City

Paul Hentzen, Hentzen Law Firm

 

METALBENDERS INDUSTRIES, INC.: BETTER DEAD OR ALIVE?

Thomas D. Wolterink, Grand Valley State University

Nancy M. Levenburg, Grand Valley State University

Ram Subramanian, Grand Valley State University

 

MOZART’S INCOPORATED - AN E-COMMERCE CASE

Thomas C. Rohrer, Mt. Eliza Business School

Ian Dinmore, Mozart’s Incorporated

 

NBG SOLUTIONS’ SEARCH FOR FINANCING

George Campbell, NBG Solutions, Inc.

Asbjorn Osland, George Fox University

Howard Feldman, University of Portland

 

OH CANADA, EH?!: WHERE DO WE GO FROM HERE?

Udo Schlentrich, University of New Hampshire

William Naumes, University of New Hampshire

Margaret J. Naumes, University of New Hampshire

 

RICOMINI BAKERY

R.   K. Asundi, University of Puerto Rico - Mayaguez

 

STOP THE RIDE! I WANT TO GET OFF. AN EXIT PLAN FOR FINANCIAL ACCOUNTING SYSTEMS, INC.

Richard P. Green, University of the Incarnate Word

 

STYLES AND TRENDS: A TRAGIC IRONY

WasifM. Khan, Lahore University of Management Sciences

 

TERAGLUON 1.0

Michael Levenhagen, San Jose State University

Burton Dean, San Jose State University