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North American Case Research Association
Global Leaders in Business Case Research

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Submission Details

FULL CASE & IM Submission:

See below for submission instructions for New Views Proposals and Start-Up Cases.

For Full Cases & IMs, Submit TWO files:

1) A Case and Instructors Manual. To facilitate the double-blind review process, this file should contain NO identifying information that might identify the author(s) or their institution.

2) A One-Page Case Summary containing author names
Please see the Author Instructions tab on the conference website for content and formatting information. If you have general questions related to the conference or submissions, please e-mail the 2019 Program Chair, Eric Dolansky at

NEW VIEWS Submission

Submit New Views Proposals to the Program Chair, The deadline is 10 June 2019.

START-UP CASE Submission:

The deadline for submissions is June 17, 2019 at Noon EST.
If you have questions related to the Newcomer Workshop or Start-Up Cases, please e-mail the program chair at:

Conference Tracks

2019 Track Chairs and Descriptions

Track Chairs

Track Descriptions

Accounting, Finance and Economics

The Accounting, Finance and Economics track invites case in all areas of these three disciplines. This is encompasses a wide span of accounting/finance/economics topics. Typically, at the conference, authors meet at tables where there is more of a focus on specific subject areas. In finance, we have cases in corporate finance, for example, mergers and acquisitions, dividend and financial policy, initial public offerings, leasing, hybrid financing, real options, bankruptcy, working capital management and corporate governance and corporate social responsibility (also accounting case themes),. We also discuss investment cases, including personal wealth management, corporate investment, efficient markets and excess returns, and international finance. A third area includes banking and wealth management (personal finance) cases, involving bank mergers, capital requirements and capital markets. Accounting cases include financial and managerial accounting, corporate and personal tax issues, ethics and fraud and social responsibility. Economics cases tend to focus more on macro issues in the domestic and international economies. Cases discussed concern large and small businesses, investment funds, including corporate investments, pension funds, mutual funds, etc., commercial and investment banks, personal finance issues and general economic issues.

Digital Technologies and Operations

This track invites cases in all areas of these two fields:

  • Digital Technologies focuses on transformation technologies (e.g.: artificial intelligence, mobility, cloud, IOT, blockchain, big data) and its impact on today’s organization. We encourage interdisciplinary research related to how digital technologies can improve operational performance in an organization as well.
  • Operations focuses on management of goods and services in an organization. Decision topics include, but are not limited to capacity planning, data analytics, demand forecasting, facility layout, lean systems, logistics, process design, process improvement, project management, quality, supply chain management, purchasing, innovation and scheduling.

Cases Written in French

Ce track rassemble toutes les études de cas rédigées en français, qui traitent de problématiques actuelles auxquelles sont confrontés les managers d’entreprises ou plus largement d’organisations dans un cadre national ou international.
Les sujets issus de disciplines très diverses : marketing/communication, finance, ressources humaines, entrepreneuriat, stratégie, … contribuent ainsi à la richesse des échanges lors de la conférence.

This track gathers all the case studies written in French, dealing with contemporary topics that company managers and national/international organizations have to cope with. Issues from many subjects (marketing/communication, finance, human resources, entrepreneurship, strategy) lead to fruitful exchanges during the conference.

Cases Written in Spanish

El track de casos en español tiene como particularidad principal su enfoque multidisciplinar. A diferencia de la mayoría de los otros tracks, que están centrados en las divisiones empresariales o en las funciones gerenciales, el track de casos en español recibe casos de todas las áreas (marketing, estrategia, recursos humanos, economía, finanzas, sistemas de información….). La retroalimentación es, a su vez, multidisciplinar dado que los profesores que componen el track proceden de cualquier de las disciplinas citadas. Ello convierte a este track es un excelente banco de pruebas porque permite reproducir la enorme variedad de experiencias académicas y profesionales que pueden encontrarse en el aula y así ayudar a completar los casos propuestos con una visión más allá de la propia área.

The main characteristic of the Spanish track is its multidisciplinary nature. In contrast to the majority of other tracks which are focused on a business area or functional division, the Spanish track receives cases from all the areas (marketing, business strategy, human resources, economy, finance, information technology,…). The feedback is also multidisciplinary, because the professors in this track come from each of the aforementioned disciplines. The result is that this track fosters an excellent environment as it provides experience of an enormous variety of academic and professional backgrounds that help authors to approach proposed cases with a wider vision than the area itself.

Corporate Governance and Ethics

Recent corporate scandals and ethical lapses have prompted a renewed interest in the subject of corporate governance and ethics. We welcome you to submit your decision-oriented case that deal with the following and other corporate governance and ethics topics.

  • Content, process, structure embedded in corporate governance and ethics decisions and issues;
  • Corporate and/ or individual behavior in leadership or managers of organizations;
  • Balancing the interests of various stakeholder groups, including shareholders, partners, suppliers, employees, community, local governments, customers.
  • Issues pertaining to large for-profit organizations, small to medium family businesses, non-profit organizations, NGOs and social enterprises;
  • Cross-cultural dimensions of corporate governance, leadership and ethics;
  • Ethical lapses that pertain to corporate governance.
  • Etc.

You may submit cases developed from primary, secondary, or a combination of both. Note that field-based cases require a completed authorization from your contact.
We look forward to receiving your cases!

Entrepreneurship/Small Business/Family Business

This track is composed of two research streams. The first research stream is family business. In the family business stream, we welcome cases focusing on the heterogeneity of family businesses, including differences arising from intergenerational intentions, family ownership / management involvement, and family ownership dispersion. Cases involving the professionalization of family businesses, exit strategies, the internationalization of family firms, and copreneurship issues are also welcome. Family business cases that focus on areas such as knowledge transfer, stakeholder management, environmental and sustainability practices, corporate social performance, financial performance, strategic choices, and innovation are also appropriate for this track.

The second research stream centers around entrepreneurship and small business management. In this second stream, we welcome cases that exemplify the role of prior knowledge and social ties in entrepreneurial awareness, entrepreneurial intentions, opportunity recognition, and new venture performance. Cases focused on entrepreneurial failure are particularly welcome. We also encourage submissions of cases analyzing entrepreneurship and small business management by members of minority groups including as military service veterans, women, ethnic minority, and immigrant entrepreneurs. Cases based on the Lean LaunchPad or cases with an emphasis on entrepreneurship and small business management education and teaching strategies are ideally suited for this research stream

Marketing/International Business

The Marketing/International Business track is focused on understanding, acquiring, retaining, and growing customers within domestic and international markets. We welcome cases set in B2B and B2C contexts, exploring the wide range of possible Marketing or International Business learning outcomes. Typical topics include the marketing environment, value creation process, consumer & buyer behavior, product, branding, pricing, channel, and communication strategies & metrics, as well as international market entry, and international product and market portfolio management, among others. Given the rapidly changing technology, media, and consumer contexts, we look forward to receiving quality cases exploring emerging digital and social media marketing topics.

Organizational Behavior/Human Resources

There are two research streams for this track. First, cases in this track center themselves in the scholarship of organizational behavior. This includes attitudes and perception, emotions and moods, decision-making, personality, motivation, leadership, conflict management, organizational culture, organizational change, group and team dynamics, communication, negotiations, organizational power and politics, diversity, job satisfaction, and stress management. Second, cases under the umbrella of human resources include topical materials on human resources laws / regulation, human resource planning, recruitment, selection, performance management, compensation, safety and health, employee and union relations, discipline, training, and development. Cases can incorporate legal and ethical dilemmas as these pertain to the fields of organizational behavior or human resources.

Social Entrepreneurship and Sustainability

Teaching cases that relate to socially and environmentally responsible organizations, including but not limited to, social entrepreneurship, social business, Corporate Social Responsibility (CSR), non profits organizations, impact investment, micro-finance/micro-credits, social crowdfunding, social innovation, new legal structures, certified B-Corporations, etc. The cases can be related to any functional area (Marketing, Finance, Accounting, HR, Operations, etc.) and to any vertical industry. We also encourage submission from different geographical perspectives as NACRA keeps growing its international presence.

Strategy and Policy

The Strategy and Policy track is focused on understanding how organizations compete and win in today’s global environment. Cases explore how firms can develop, implement and evaluate strategies that allow them to achieve superior firm performance and sustain it over the long run. Typical topics include identifying industry environments, recognizing geo-political shifts that impact the strategic direction of organizations, the identification of resources, capabilities and organization structure, the role of the general manager, identification and evaluation of strategic choices, strategy implementation, assessment of organizational performance, managing growth, dealing with competitive threats, managing corporate strategies and structures, and dealing with rapidly evolving situations and environments. The strategy and policy tracks welcomes cases exploring both for-profit and not-for-profit organizations as well as cases set in all geographies.

Author instructions

Case Author Submission Instructions

Submit Two Files:

(1) Case with Accompanying Instructor’s Manual
(2) One Page Case Summary

Eligible Cases: Cases may deal with any topic in any academic discipline where dynamic classroom discussion is useful. Cases must be original work based on real events, real people, and real organizations, and must not have been previously published or accepted for publication elsewhere, either in journals or books. Submitted cases may also not be under simultaneous review for other conferences or publications. Cases presented in other workshops may be submitted only if they have been substantially revised since that presentation.

Submission Instructions: NACRA will be using an online case submission platform called ScholarOne. This increases our submission and review process efficiency and makes it much easier for authors, reviewers, and track chairs. Authors should submit their case and case summary by Monday, June 17, 2019 to be considered for participation in the conference. See the Tracks list to select your appropriate track for submission.

In submitting a case to the 2019 NACRA Conference, you are committing to have at least one author attend the conference and participate in the case roundtables on October 10-12, 2019. Authors who submit cases to two different tracks must have a co-author who will also attend the conference and participate in the roundtable sessions on both days.

Case and Instructor’s Manual

Case Format: The case should be a .doc or .docx (Word) file, single spaced with a blank line between paragraphs and using Times New Roman 11 point font. The case itself should normally not exceed 30 pages, including all exhibits and Instructor’s Manual. Other than the page one “Review Copy” notice discussed below and the recommended case page limit, details regarding case formatting are not specified. See the sample case study and instructor’s manual provided on the web site. However, the one-page Case Summary does follow a strict format, described below.

To ensure a blind review process, please do not include any author information in your document (check File Properties to ensure that your name is not automatically provided as author of the document). The following notice should appear at the bottom of the first page of the manuscript:

Review copy submitted to NACRA 2019, Tempe, AZ. Not for reproduction or distribution.

Instructor’s Manual Format: The Instructor’s Manual is to be single-spaced with a blank line between paragraphs, using Times New Roman 11-point font. The Instructor’s Manual and Case should not normally exceed 30 pages, including all exhibits, and it should be included at the end of the .doc or .docx (Word) file in which the case is saved. See the attached sample case study and instructor’s manual.

The Instructor’s Manual should include the following elements:

  • A brief (one-page maximum) synopsis of the case
  • Identification of the intended course(s) and levels, including the case’s position within the course, the topics it covers, and its specific learning
  • A Research Methods section that discloses the research basis for gathering the case information, including any relationship between case authors and the organization, or how access to case data was obtained. Include any disguises imposed and their
  • Suggested teaching approaches or a teaching plan, including the expected flow of discussion and key questions, role plays, debates, use of audiovisuals or in-class handouts, a board plan,
  • Assignment questions for student preparation, accompanied by an analysis of each
  • If appropriate, an epilogue or follow-up information about the decision actually.

Case and Instructor’s Manual Rhetorical Guidelines:

Because a case describes a situation at one point in time, it must be written in past tense, except for quotations.

Most cases start with a short (less than one page) case “opener” which sets the stage by introducing the case protagonist, the time frame, the organization, and the situation. Often the next section is a company and/or industry background, followed by sections which examine the specific situation.

Exhibits should be grouped at the end of the case. Each exhibit should have a number and title and a citation to its source.
Necessary citations should be embedded in the text as end notes, with bibliographic information restricted to a “Reference List” at the end of the case, in APA format.

One-Page Case Summary

Remember, this document is submitted as a separated file and it is important that you follow the formatting guidelines described below. Please also see the example one-page summary that follows the formatting instructions.

The 2019 NACRA Conference Proceedings publication will contain the one-page case summaries. In order for the Proceedings to be of the highest quality, it is imperative that authors adhere to the following formatting requirements: (1) One inch margins all around (top, bottom, sides), (2) Page limit: one page, (3) Times New Roman, 11 point font, (4) Single spaced, left justified (except title). A blank line separating paragraphs.


Jim Bright, Brilliant University
Holly Ivey, Hammerhead University

Indicate student authors as follows: name (student author)
Indicate faculty supervisor/s as follows: name (faculty supervisor)

Two blank lines after authors, then first subtitle, centered, first letters capitalized bolded and underlined:

Case Objectives and Use

The purpose of this section is to help professors who are looking for cases discover whether this one will be useful to them. Potential adopters want to know: For what type of course (e.g., strategic management or marketing) is this case targeted? For what type of student is it targeted (e.g., undergrad, MBA, executive MBA)? What issues are addressed in this case? What insights or skills will students develop as a result of preparing and discussing this case?
Now the second subtitle, centered, first letters capitalized, bolded and underlined:

Case Synopsis

In this section you should mention the timeframe (e.g., March, 2013) and the case protagonist (e.g., Joe Hero). Briefly describe the organizational and industry context and the situation that the protagonist is facing.

Leave about an inch at the bottom for the following, in Times New Roman font size 9:
The authors developed the case for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case and teaching note was anonymously peer reviewed for presentation at the NACRA 2019 Conference, Tempe, AZ, October 10-12, 2019. © 2019 by [author 1 and co-authors]. Contact person: [name, university, campus address, phone number, email].


FULL CASE & IM Submission:

The link for the ScholarOne Submission system will be provided here in May 2019. The link will remain live until June 17, 2019. We look forward to your submission. Please see the “Call for Cases” and “Author Instructions for Case Formatting” links if you have questions about your submission. If your questions remain unanswered, after consulting the Call and Formatting instruction, contact the program chair with your question. After submission, contact the appropriate track chair to answer questions related to the reviewing process.

Do not submit New Views Proposals or Start-Up Cases to ScholarOne (See below for submission instructions for New Views Proposals and Start Up Cases).

For Full Cases & IMs, Submit TWO files:

1) A Case and Instructors Manual. To facilitate the double-blind review process, this file should contain NO identifying information that might identify the author(s) or their institution.

2) A One-Page Case Summary containing author names
Please see the Author Instructions tab on the conference website for content and formatting information. If you have general questions related to the conference or submissions, please e-mail the 2019 Program Chair, Eric Dolansky, at

NEW VIEWS Submission

Submit New Views Proposals to the Program Chair, at The deadline is June 10, 2019.

START-UP CASE Submission:

The deadline for submissions is June 17, 2019 at Noon EST.
If you have general questions related to the conference, please e-mail the 2018 Program Chair at: